Netflix states the partnership has the potential to include scripted, unscripted, and documentary series, as well as stand-alone documentaries and feature films. The Obamas created their own production company, Higher Ground Productions, for the announced (and likely future) projects.
The Obamas hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world. Sources close to the deal indicated at the time that the series might focus on inspirational stories or feature moderated discussions of the topics that were highlights of the Obamas’ time in the White House. The report also indicates that some episodes could feature conversations on health care or voting rights moderated by Barack Obama, while Michelle Obama might moderate a show focusing on nutrition, for example.
Executives from Apple and Amazon have also reportedly been in talks with the former president and first lady. Financial terms of the Netflix deal are unknown at this point, but the streaming service’s recent surge in spending on original content could give us a hint.
One thing the Obamas’ content on Netflix reportedly won’t do, however, is directly respond to his current critics in the White House, Congress, or right-wing media.