Video will be available through Instagram or a new app called IGTV. The initiative comes as parent company Facebook struggles to attract teens. Instagram Chief Executive Kevin Systrom said he hopes IGTV will become as a hub of creativity for relative unknowns who turn into internet sensations with fervent followings among teens and young adults.
YouTube now has 1.8 billion users.Instagram, which Facebook bought for $1 billion six years ago, now has 1 billion users, up from 800 million nine months ago.More importantly, 72% of U.S. children ages 13 to 17 use Instagram, second to YouTube at 85%, according to the Pew Research Center. Only 51% of kids in that group now use Facebook, down from 71% from a similar Pew survey in 2014-15.