The popularity of producing video content is expected to rise in 2018. And especially so with Instagram. You can expect to see refine Instagram stories and better video content. The prevalence of Instagram stories will only continue to increase.The Instagram stories feature is becoming popular in a variety of niche markets.
There will be Lots of influencers posing in a greenhouse, newsstands, at McDonald’s and sporting bob haircuts. This is after they have bathed in a tub full of flowers and sliced grapefruits. Ouch! grapefruit sounds a bit drying to me. Don’t forget Glitter and sparkle.
Influencers on a variety of platforms are going to have to be a lot more transparent with their audience in 2018 selling.
Shopping Becoming More Popular On Instagram
Shopping on Instagram has now been available for some time now. It was first made possible in late-2016 when the platform introduced shoppable photos.
2018, we can only expect to see Instagram shopping. Shopify has been testing the feature throughout 2017, and the company notes that product tags are only visible to users in the US. Merchants can only sell physical products like food, books, clothing, toys, art, stationery, and electronics.