Scantily clad models and edgy memes will start getting fewer views. Now Instagram says, “We have begun reducing the spread of posts that are inappropriate but do not go against Instagram’s Community Guidelines.” That means if a post is sexually suggestive, but doesn’t depict a sex act or nudity, it could still get demoted. Similarly, if a meme doesn’t constitute hate speech or harassment, but is considered in bad taste, lewd, violent or hurtful, it could get fewer views.
Specifically, Instagram says, “this type of content may not appear for the broader community in Explore or hashtag pages,” which could severely hurt the ability of creators to gain new followers.
They have begun using machine learning to determine if the actual media posted is eligible to be recommended to their community. Instagram is currently training its content moderators to label borderline content when they’re hunting down policy violations, and Instagram then uses those labels to train an algorithm to identify.