In 2018, we will see more influencers vlogging. Furthermore, with updates occurring in social media algorithms, video content will become important in building audiences and generating engagement.Video content is also important for business, companies and brands – not just influencers. They receive higher engagement rates and people tend to comment, like and share them more often. Whether it’s Facebook, Instagram or Snapchat, all these platforms provide the brands with an opportunity to generate video content that can be shared with followers immediately (ex. Facebook Live or Instagram Live Stories).

There will be Lots of influencers posing in a greenhouse, newsstands, at McDonald’s and sporting bob haircuts. This is after they have bathed in a tub full of flowers and sliced grapefruits. Ouch! grapefruit sounds a bit drying to me. Don’t forget  Glitter and sparkle.

 

Influencers on a variety of platforms are going to have to be a lot more transparent with their audience in 2018 selling.

Shopping Becoming More Popular On Instagram

Shopping on Instagram has now been available for some time now. It was first made possible in late-2016 when the platform introduced shoppable photos.

2018, we can only expect to see Instagram shopping. Shopify has been testing the feature throughout 2017, and the company notes that product tags are only visible to users in the US. Merchants can only sell physical products like food, books, clothing, toys, art, stationery, and electronics.