A team of ex-Apple engineers and execs is taking on Amazon-owned Twitch and Google’s YouTube Gaming with today’s official launch of a new social broadcasting platform, Caffeine. Backed by $46 million from Andreessen Horowitz and Greylock Partners, Caffeine was co-founded by former Product Design Lead for Apple TV and Chomp co-founder Ben Keighran, along with Senior User Experience Designer at Apple, Sam Roberts.
Since You can’t simply build yet another live streaming service and hope for the best – you have to create something original and differentiated.
For Caffeine, that’s a suite of technology products and new experiences that existing rivals don’t have.
To begin with, Caffeine has developed its own publication tool, in the form of a free 10 MB download, that makes getting started with streaming easier for the casual gamer.
There’s about 800 million gamers out there, but there’s roughly 2 million content creators a month on Twitch. With the Caffeine software, gamers can start streaming from their Windows PC with a single click.
Caffeine has developed custom technology that can detect when a game launches on the PC (by watching the system’s processes), then is able to use the Windows DLL file to inject viewers’ comments as an overlay onto the game itself.
The company built out its own real-time distribution video network that leverages WebRTC – the same technology that powers things like Google Hangouts and other peer-to-peer communications. That means everything on Caffeine is taking place in real-time with zero delays.