Gen Z was born around the mid-1990s.
■ More cautious (e.g., less underage drinking, higher seat-belt use) and perhaps slightly more introverted than Gen Xers or Millennials
■ Less cynical, more accepting — culturally and otherwise — than their Gen X parents
■ 1st generation to be born with ubiquitous digital technology, so they deal in and expect shorter timeframes of action and reaction
■ More private on social media (preferring Snapchat to Facebook)
■ Realistically accept their lack of cyberspace privacy and anonymity, so they are comparatively preoccupied with the appearance of their online profiles; want to look good, clean, on background checks.
■ Not as tied to their college majors for their career tracks
■ Seek both job flexibility in assignments and job-growth potential
■ Less concerned with perks, dress codes, etc., than Millennials
■ Preoccupied with their ability to pay off student loans
■ More unisex/gender-neutral in their career paths
They are the largest and most ethnically diverse generation in the U.S. And they have grown up with access to seemingly whatever they want, whether it be information, music, entertainment or, let’s be honest, ways to block advertising. Nielsen reported last year, that 97 percent of Gen Zers had smartphones and 78 percent had tablets, ahead of the 95 percent of millennials and Gen Xers with smartphones—and the 70 percent of both groups with tablets.