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Posts tagged ‘Nike’

AI Fashion & Nike Fit

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Nike Fit, is a foot-scanning platform using a smartphone camera that applies AI techniques using a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style.to find the best fit for each person’s foot. The algorithms then identify and recommend the appropriately sized and shaped shoe in different styles.

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Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet within a matter of seconds. This hyper-accurate scan of your unique foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store.

You can also use Nike Fit in a Nike retail store. This experience leverages a specially developed Nike Fit mat (rather than a wall) and allows store athletes to help recommend the best fit for whatever Nike shoe you’re shopping.

After His Sneaker Blowout: Nikes Creates Special Sneaker For Zion Williamson

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There were reports that Zion Williamson the Duke big man would wear the Nike Kyrie 4 instead of the PG 2.5s he’d worn during the sneaker blowout seen ’round the world. Instead, Nike reportedly sent a team of specialists down to Durham, North Carolina, to meet with Williamson the day after the mishap. Per Sports Illustrated‘s Jonathan Jones, Duke head coach Michael Krzyzewski said that Nike flew its “top people” to Duke, where they analyzed Zion’s game and the way shoes performed under his 280-plus pound frame. They then took the findings to China where they oversaw the manufacturing of a more resilient and stable sneaker, which was the revamped Kyrie 4 worn by Williamson last night.

Williamson was asked how hw liked his new sneaks. “The shoes were incredible this game,” Williamson told CBS’s Kevin Skiver. The college phenom was also asked about the specific changes Nike made to the pair. “I couldn’t really specifically tell you if I wanted to,” he said. “I just know they’re a little stronger than the regular Kyrie 4s, so I want to thank Nike for making these, but, yeah, they felt very comfortable.”

Nike’s Cheaper Self Lacing Sneaker Still Expensive

The adaptive lacing technology isn’t fully automatic and it won’t just tighten and loosen on the fly. Along with the heel sensor, you can adjust the power laces through a button on the side of the shoe. This isn’t purely just a gimmick (it’s a lot of gimmick though) because the idea is that the added benefit of these power laces is that the shoe’s laces will give the same sort of consistent scrunching and tightening each time. Bunny ears be gone (though who knows how the power lacing gets charged up).

The Nike HyperAdapt 1.0 is supposed to come out during the holiday season of 2016 in three different colors. No word on price yet but it’s probably safe to assume that you’ll need to start shining up them pennies.

Nike’s Self Tying Sneakers Works With An App So Could They Be Hacked?

Nike Adapt BB Black Pure Platinum

Nike’s Adapt BBs aren’t even the first pair of smart shoes. Under Armour has been making connected kicks for a while now — it’s on its fourth generation with its HOVR line, with an embedded chip that tracks your footsteps and running pace. Puma also entered the self-tying shoe world with the Puma Fit Intelligence line, which it announced Jan. 31.

Nike and Under Armour say they’re taking data privacy and security seriously with their new shoes. Puma, which is expecting its self-tying sneakers release in 2020, didn’t offer details on its shoe security protocol.

While Nike says it’s kept its connected sneakers safe from hackers, the concern is that as more companies try to make connected shoes, the chances of having a shoe eventually hacked will increase.

The Adapt BBs pair with Nike’s app through Bluetooth Low Energy, a connection protocol that’s often used in smart devices because it allows for longer battery life. The sneaker connection is encrypted, a Nike spokesman said.

However, Bluetooth Low Energy isn’t impervious. Security researchers have found issues with BLE chips that could have allowed hackers to spread malware across hospitals and factories.

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Nike’s app will do more than just control the laces on your sneakers. The company wants to collect data through the app to help athletes with their performance

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Inside the shoebox for Under Armour’s new line of HOVR sneakers, which have a chip inside that tracks your steps and running activity.

 

Nike Facing Discrimination From Female Employees

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  • Two former Nike employees filed a class action lawsuit against Nike at the District Court of Oregon Thursday alleging sex discrimination on the grounds that Nike pays women less than their male counterparts, promotes women less and offers them smaller annual salary increases and bonuses, according to court filings.  According to a company statement emailed to Retail Dive by a spokesperson, “Nike opposes discrimination of any type and has a long-standing commitment to diversity and inclusion. We are committed to competitive pay and benefits for our employees. The vast majority of Nike employees live by our values of dignity and respect for others.”
  • However, the two plaintiffs who filed the lawsuit, claim the company fosters an environment “where women are devalued and demeaned” and that “the company hierarchy is an unclimbable pyramid.” They claim that women are passed over for promotions and must “far outshine her male counterparts” to succeed.
  • In addition to poor promotion opportunities, former Nike employees Johnston and Cahill also claim the company ignores female employees’ complaints about sexual harassment and discrimination, and that “male bad behavior is rarely penalized.” The lawsuit draws on Johnston’s experience at Nike, from 2008 to 2017, as well as Cahill’s from 2013 to 2017, and other — sometimes unnamed — employees.
  • The company has attempted to make up for its “toxic” workplace culture by apologizing to employees, promoting women and raising salaries. Even though the lawsuit claims that the company’s workplace is “hostile” and “devalues its female employees.” Among the chief offenders was Edwards, who, according to the lawsuit, “caused and exacerbated a hostile work environment.”

    The filing also points states that, prior to his abrupt departure in March, Edwards was considered the likely replacement of current CEO Mark Parker and was offered a $6 million retention award by Nike, as well as a 14.3% increase to his salary, just weeks before his resignation. Meanwhile, in 2017, Cahill claims she was paid $20,000 less than a male colleague on her team who did “substantially similar work,” and Johnston alleges that her starting salary was $2,000 less than a male employee hired shortly afterward.

 

3D Printed Sneakers

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Under Armour has been working on 3D-printed sneakers and recently announced that it is releasing a limited number of trainers for the consumer market.The company plans to release 96 pairs in recognition of the brand’s 1996 founding. Unlike competitors that are working on running shoes, UA decided to release a training shoe first because the company’s original focus was on trainers. UA also believes the flexibility of a training shoe will appeal to a wider variety of consumers who are looking for a shoe that can take them from the weight bench to the treadmill and back.

The Futurecraft 3D is a running shoe containing a midsole which is customized to the person’s foot “matching exact contours and pressure points,” according to Adidas.. For the production of the shoe, Adidas partnered with Materialise — a leading 3D printing software provider which collaborated with fashion designer Melinda Looi on a collection back in 2013. Adidas imagines a future where you will be able to run briefly on a treadmill at an Adidas store and walk out with a 3D printed shoe customized to your feet’s specifications.

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