Nike Fit, is a foot-scanning platform using a smartphone camera that applies AI techniques using a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style.to find the best fit for each person’s foot. The algorithms then identify and recommend the appropriately sized and shaped shoe in different styles.
Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet within a matter of seconds. This hyper-accurate scan of your unique foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store.
You can also use Nike Fit in a Nike retail store. This experience leverages a specially developed Nike Fit mat (rather than a wall) and allows store athletes to help recommend the best fit for whatever Nike shoe you’re shopping.
There were reports that Zion Williamson the Duke big man would wear the Nike Kyrie 4 instead of the PG 2.5s he’d worn during the sneaker blowout seen ’round the world. Instead, Nike reportedly sent a team of specialists down to Durham, North Carolina, to meet with Williamson the day after the mishap. Per Sports Illustrated‘s Jonathan Jones, Duke head coach Michael Krzyzewski said that Nike flew its “top people” to Duke, where they analyzed Zion’s game and the way shoes performed under his 280-plus pound frame. They then took the findings to China where they oversaw the manufacturing of a more resilient and stable sneaker, which was the revamped Kyrie 4 worn by Williamson last night.
Williamson was asked how hw liked his new sneaks. “The shoes were incredible this game,” Williamson told CBS’s Kevin Skiver. The college phenom was also asked about the specific changes Nike made to the pair. “I couldn’t really specifically tell you if I wanted to,” he said. “I just know they’re a little stronger than the regular Kyrie 4s, so I want to thank Nike for making these, but, yeah, they felt very comfortable.”
The adaptive lacing technology isn’t fully automatic and it won’t just tighten and loosen on the fly. Along with the heel sensor, you can adjust the power laces through a button on the side of the shoe. This isn’t purely just a gimmick (it’s a lot of gimmick though) because the idea is that the added benefit of these power laces is that the shoe’s laces will give the same sort of consistent scrunching and tightening each time. Bunny ears be gone (though who knows how the power lacing gets charged up).
The Nike HyperAdapt 1.0 is supposed to come out during the holiday season of 2016 in three different colors. No word on price yet but it’s probably safe to assume that you’ll need to start shining up them pennies.
Nike’s Adapt BBs aren’t even the first pair of smart shoes. Under Armour has been making connected kicks for a while now — it’s on its fourth generation with its HOVR line, with an embedded chip that tracks your footsteps and running pace. Puma also entered the self-tying shoe world with the Puma Fit Intelligence line, which it announced Jan. 31.
Nike and Under Armour say they’re taking data privacy and security seriously with their new shoes. Puma, which is expecting its self-tying sneakers release in 2020, didn’t offer details on its shoe security protocol.
While Nike says it’s kept its connected sneakers safe from hackers, the concern is that as more companies try to make connected shoes, the chances of having a shoe eventually hacked will increase.
The Adapt BBs pair with Nike’s app through Bluetooth Low Energy, a connection protocol that’s often used in smart devices because it allows for longer battery life. The sneaker connection is encrypted, a Nike spokesman said.
However, Bluetooth Low Energy isn’t impervious. Security researchers have found issues with BLE chips that could have allowed hackers to spread malware across hospitals and factories.
Nike’s app will do more than just control the laces on your sneakers. The company wants to collect data through the app to help athletes with their performance
Inside the shoebox for Under Armour’s new line of HOVR sneakers, which have a chip inside that tracks your steps and running activity.
Under Armour has been working on 3D-printed sneakers and recently announced that it is releasing a limited number of trainers for the consumer market.The company plans to release 96 pairs in recognition of the brand’s 1996 founding. Unlike competitors that are working on running shoes, UA decided to release a training shoe first because the company’s original focus was on trainers. UA also believes the flexibility of a training shoe will appeal to a wider variety of consumers who are looking for a shoe that can take them from the weight bench to the treadmill and back.
The Futurecraft 3D is a running shoe containing a midsole which is customized to the person’s foot “matching exact contours and pressure points,” according to Adidas.. For the production of the shoe, Adidas partnered with Materialise — a leading 3D printing software provider which collaborated with fashion designer Melinda Looi on a collection back in 2013. Adidas imagines a future where you will be able to run briefly on a treadmill at an Adidas store and walk out with a 3D printed shoe customized to your feet’s specifications.