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Detecting Fake Amazon Reviews

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When analyzing product reviews, Fakespot takes a look at certain “credentials” from the reviewer and the review itself. From the reviewer, it looks to see if it’s a verified purchase, and if the dates and content correlate.

Fakespot

how to spot fake reviews on amazon headphonesfakespot

 

ReviewMeta

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ReviewMeta functions much like Fakespot. All you need to do is paste the URL of the product in question, and the site will analyze the reviews and search for unnatural patterns, awarding the product with a pass, warn, or fail. Do keep in mind, however, that a low grade does not mean it’s a fake product, just that their algorithm detects some unnatural patterns throughout the product reviews.

ReviewMeta also provides some additional information, like how many of the reviews were unverified purchases, and how the word count of a review can affect its validity. This provides a more all-encompassing overview of the reviews and gives you some insight into whether you can trust them or not.

how to spot fake reviews on amazon headphonereviewmeta

 

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Facebook Testing Subscription Groups

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Facebook is starting to let Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts. A hand-picked array of parenting, cooking and “organize my home” Groups will be the first to get the chance to start a subscription Group open to their members.

Facebook is piloting subscriptions with a small number of groups to continue to support group admins who lead these communities.

 Group admins are looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group, and rely on additional tools to track and collect payments

For example, Sarah Mueller’s Declutter My Home Group is launching a $14.99 per month Organize My Home subscription Group that will teach members how to stay tidy with checklists and video guides. The Grown and Flown Parents group is spawning a College Admissions and Affordability subscription group with access to college counselors for $29.99. Cooking On A Budget: Recipes & Meal Planning will launch a $9.99 Meal Planning Central Premium subscription group with weekly meal plans, shopping lists for different grocery stores and more

What’s Trending In Retail

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IKEA Place is a mobile app that allow shoppers to plant & view digitally rendered products in their own home.

ALIBABA + INTIME Shopping mall’s AR mirrors allows visitors to try on beauty products. Visitors can virtually test the makeup product and purchase through a vending machine.

Discover meals matched to your instagram Knoor’s

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Walmart filed a patent for tech that will detect the emotional state of shoppers as they walk around the store. The technology uses video cameras and store checkout lines that monitor facial expressions and movements to determine varying levels of dissatisfaction. If the system detects an unhappy shopper, it will ping employees in other parts of the store and order them to report to a checkout register, in the hopes of alleviating consumers’ distress. According to a patent filing, the largest brick-and-mortar retailer in the world (likely looking for ways to compete with Amazon)

Consumers are concerned about automation-fueled unemployment. But never underestimate the human ability to feel multiple and contradictory things at the same time! Many of the same consumers worried about job displacement are already hunting out brands that harness automation to make their lives better.

Google Duplex will soon be booking haircuts for users around the globe

Target will begin to test a service that uses Bluetooth-connected household devices to monitor your supply of toilet paper, paper towels and hand soap, and automatically order more when you need it.

The subscription service is called Target Fetch, and Target will launch a campaign May 1 on the crowdfunding site Indiegogo to solicit 250 beta testers in the US for the service.

 

 

Microsoft Working On Tech To Eliminate Cashiers in Stores Like Walmart

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Microsoft is reportedly working on technology that will eliminate cashiers and checkout lines in stores, similar to Amazon’s technology already implemented in its Amazon Go brick-and-mortar store.

According to the report, Microsoft’s technology tracks which items customers put into their carts. While it’s unclear how far along Microsoft is in developing this technology, the company has reportedly shown sample tech to potential partners and has even talked to Walmart about implementing it.

The exact technology used in Microsoft’s service isn’t explained, but it may be linked to the company’s new Kinect for Azure project. Detailed at Microsoft Build last month, this project builds on Kinect’s current abilities and includes integrated computing power and a sensor package with a depth-mapping camera. It can be used to execute spatial mapping and motion tracking, which could come in handy when tracking customers’ hands as they reach for items on shelves.

Microsoft’s store tech is designed to help retailers “keep pace” with Amazon as the online shopping giant dabbles more in brick-and-mortar endeavors. Specifically, retailers who may use Microsoft’s technology could better compete with Amazon Go, the company’s cashier less convenience store.

Though, it’s unclear when Microsoft will roll out a final version of its checkout-free retail technology or if the project will be scrapped completely

Oprah Has A Deal With Apple

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Apple has signed Oprah Winfrey to a multiyear deal for new original programs.

 Apple is now going head to head with the likes of Netflix and Amazon in a war for consumers’ attention.

 

“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” the company said in a statement Friday. “Winfrey’s projects will be released as part of a lineup of original content from Apple.”

Apple did not specify whether Winfrey would appear in any of the shows, but she is expected to have an on-screen role as a host and interviewer. The company also declined to discuss financial aspects of the deal.

Apple said the deal will not affect Winfrey’s contract with OWN, the television network she launched in 2011. Winfrey recently extended her contract there through 2025.

Apple, Amazon and Netflix have been competing to lock-in producers, show runners and performers, and paying unprecedented sums to do so. Apple has made deals for more than a dozen shows with big names like Reese Witherspoon, Steven Spielberg, Octavia Spencer and Kevin Durant. 

Netflix recently signed former President Barack and former First Lady Michelle Obama in a multiyear deal that will see them producing and starring in original shows. Netflix also has a show hosted by David Letterman that features interviews with the world’s biggest celebrities.

 

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Baby Boomers: born between 1946 and 1964
Generation X: mid 1960s to early 1980s
Generation Y (Millennials): early 1980s to 2000s
Generation Z (Homelanders): late 1990s to current

Millennial and Gen Z mobile use study

Our latest research, Digital Women Influencers: Millennial Moms, reveals 7 insights about a digitally-connected and highly influential segment of North American Women.

What makes the prefect social influencer? Is it their reach? Their follower count? Audience metrics? Or just that ineffable cool factor that comes from being popular online? Viacom has cracked the code and so we're breaking down the recipe for the perfect influencer in this infographic. Sponsored content by Viacom

Millennials will make up the majority of the workforce in the next 10 years. How do they feel about their role?

 

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Gen Z & Millennials

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