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Research Says Shoppers Will Leave Checkout Line If Checkout Is Too Hard



  • a recent consumer study by Splitit, 87% of online shoppers said they would leave their shopping carts during checkout if the process was too difficult. And on top of that, 55% admitted they would never return to the retailer’s site.
  • In addition, 90% of shoppers over 55 would not follow through with a purchase and 7% would never return to the site after a lengthy checkout process. Ads are another checkout annoyance, with 28% of consumers over 45 saying they would leave their cart if they felt there were too many ads.
  • Overall, digital cart abandonment is currently as high as 70%. Gil Don, CEO and co-founder of Splitit, noted in the release that, “Online merchants must be sure to include clear and easy ways to enter customer details, choose delivery options and make payments, while ensuring that the process does not become cumbersome for the shopper.”
  • No. 1 reason for shopping cart abandonment — cited by 58% of consumers — is high shipping costs. Another 8% cited longer-than-desired delivery times as reasons to abort. In an era of Amazon Prime’s free two-day delivery, other retailers are under pressure to match with free delivery or include other incentives at checkout to continue to compete with the marketplace giant.
  • A study by Optimizely, reported in Biz Rate, states that 35% of all shoppers can be turned off of a brand from just a single bad user experience.



Nike Facing Discrimination From Female Employees



  • Two former Nike employees filed a class action lawsuit against Nike at the District Court of Oregon Thursday alleging sex discrimination on the grounds that Nike pays women less than their male counterparts, promotes women less and offers them smaller annual salary increases and bonuses, according to court filings.  According to a company statement emailed to Retail Dive by a spokesperson, “Nike opposes discrimination of any type and has a long-standing commitment to diversity and inclusion. We are committed to competitive pay and benefits for our employees. The vast majority of Nike employees live by our values of dignity and respect for others.”
  • However, the two plaintiffs who filed the lawsuit, claim the company fosters an environment “where women are devalued and demeaned” and that “the company hierarchy is an unclimbable pyramid.” They claim that women are passed over for promotions and must “far outshine her male counterparts” to succeed.
  • In addition to poor promotion opportunities, former Nike employees Johnston and Cahill also claim the company ignores female employees’ complaints about sexual harassment and discrimination, and that “male bad behavior is rarely penalized.” The lawsuit draws on Johnston’s experience at Nike, from 2008 to 2017, as well as Cahill’s from 2013 to 2017, and other — sometimes unnamed — employees.
  • The company has attempted to make up for its “toxic” workplace culture by apologizing to employees, promoting women and raising salaries. Even though the lawsuit claims that the company’s workplace is “hostile” and “devalues its female employees.” Among the chief offenders was Edwards, who, according to the lawsuit, “caused and exacerbated a hostile work environment.”

    The filing also points states that, prior to his abrupt departure in March, Edwards was considered the likely replacement of current CEO Mark Parker and was offered a $6 million retention award by Nike, as well as a 14.3% increase to his salary, just weeks before his resignation. Meanwhile, in 2017, Cahill claims she was paid $20,000 less than a male colleague on her team who did “substantially similar work,” and Johnston alleges that her starting salary was $2,000 less than a male employee hired shortly afterward.


Many Organizations Are Beginning To Invest In Nearshoring


During the last decade, offshoring IT services has become an accepted solution for large and mid-sized enterprises, with the Asia-based outsourcing model dominating the scene.

Even if offshore providers bring organizations significant cost savings, they also come with challenges ranging from time zone discrepancies to cultural differences and language barriers, to name just a few.

In 2017, the total contract value of the information technology outsourcing (ITO) market amounted to 64.3 billion U.S. dollars (according to statista). a trend thats not going anywhere. So many organizations that investigated alternatives to offshoring started to look for partners closer to home. This strategy is called nearshoring. In its essence, nearshoring means teaming up with providers who are located relatively nearby but can still deliver significant cost efficiencies.


1.Cost Savings-A decade ago, hiring candidates from India, China, and the Philippines was all the rage. Today Americans are choosing Latin America

2.Time zone compatibility-Another significant benefit of nearshoring over offshoring is the geographical proximity.

3.Language and cultural similarities- English is commonly spoken in European or Latin American countries

4.Vast talent pool-availability of talented and well-educated professionals

5.Compliance and trade regulations-nearshoring makes collaboration easier because the chances are high that such partnering countries participate in international agreements and follow global standards such as the WTO Information Technology Agreement.


Google’s Employees Use Physical Security Keys To Keep From Getting Phished


Google started requiring its 85,000 employees to use a security key device to handle two-factor authentication when logging into their various accounts. Rather than just having a single password, or receiving a secondary access code via text message (or an app such as Google Authenticator), the employees had to use a traditional password as well as plug in a device that only they possessed.They also use a Universal 2nd Factor Authentication (U2F) via a device like the popular USB YubiKey.

FDA Cracking Down On Use Of The Word “Milk”




FDA head says current products don’t meet labeling standards

The US Food and Drug Administration seems expressed concern on nondairy milk-alternative products that use the term “milk” in their marketing and labeling—like popular soy and almond milk products.

Commissioner Scott Gottlieb announced Tuesday that the FDA will soon issue a new guidance on the use of the term. But he added that products aren’t abiding by FDA policies as they stand now. He referenced a so-called “standard of identity” policy that regulates how milk is defined and should be identified. he said   “almond doesn’t lactate”, and the agency will soon tap the public for comments on the terminology and hopes to wring out a new policy within a year. In 2015, the agency cracked down on the labeling of an egg-less mayonnaise-like product called Just Mayo. 

Record Number Of Seniors Over 85 Still Working

Image result for over 85 and still working

 255,000 Americans 85 years old or older were working over the past 12 months. The highest number on record.

They’re doing all sorts of jobs — crossing guards, farmers and ranchers, even truckers, as my colleague Heather Long revealed in a front-page story last week. Indeed, there are between 1,000 and 3,000 U.S. truckers age 85 or older, based on 2016 Census Bureau figures. Their ranks have roughly doubled since the Great Recession.

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Google Products

1. Google Keep

Google Keep is a free note-taking service included with your Google account that lets you save a variety of content like text, images, audio and videos for quick access.

2. Google Timer

Google will set a timer for you if you type your desired duration followed by the word “timer” on your search bar. 

3. Google Sky

Explore the remote reaches of the universe from the comforts of your own browser. With Google Sky Maps, you can.

With hi-res images culled straight from NASA satellites, the Hubble Telescope and the Sloan Digital Sky Survey, Google Sky is a space map that shows you detailed images of objects like stars, constellations, galaxies, planets, or the Earth’s moon.

 Spell out numbers

If you ever want to see a number completely spelled out, just type its digits on your search bar then add “=english” at the end.

. Translate symbols

If you want to translate written symbols or your freehand cursive writing, you can turn on Google Translate‘s manual “handwriting” feature by clicking that little pencil icon.

Free Fonts

Did you know that Google has its very own site for free fonts?

Google Fonts is a collection of free fonts that you can download and use for free. From exotic to edgy fonts, Google has you covered!

Use Explore to discover art and culture

To examine the world’s famous artworks in great detail, use Google Art & Culture’s Explore tool. With Explore, you can zoom in on high-definition paintings, tour famous sites and landmarks via Street View and even view 360-degree videos of famous museums.

Google Express

Google Express is Google’s online shopping service that lets you get same-day or overnight delivery for several categories like groceries, electronics, books, and a lot more.

 Identify songs instantly

Are you familiar with Shazam, the service that can identify any song it hears?

Well, Google has its own equivalent service called Sound Search. With the help of Google Assistant, you can have it name any song it hears via your gadget’s mic.

Listen to animal sounds

Have you ever wondered what an anteater or a humpback whale sounds like?

Just search for “animal sounds” or the name of a specific animal and Google’s results will include a quick sound clip.

17. Gboard keyboard

To quickly launch a Google search straight from your iPhone’s keyboard, try the GBoard app.

GBoard lets you glide through your keys (ala Swype), pull GIFs, emojis and Google search all from within the keyboard.

18. Google One Today

Are you looking for a worthwhile cause? Google’s One Today app for iOS and Android makes it easy to find nonprofit charities you can support.

Google One Today has photos, articles and explanations of how your donations actually help.


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