Back in the 1970’s in Communist China very little thought went into shopping because there was not much to buy. People simply bought what little was available.Even in the 1980s, shopping in Beijing was little better. Shopping was get what you needed.
Officially called the 11.11 Global Shopping Festival. 11.11 stands for the 11 November, when it is held. The two numbers were chosen to symbolize the wishes of single people to be in a relationship, as two elevens next to one another appear like two couples.
It was originally a non-commercial festival started by male college students who didn’t have a girlfriend. They created a day to get together to celebrate bachelorhood.
But the Chinese retailer Alibaba caught on to it and has turned it into the largest online shopping day in the world. Chinese e-commerce giant Alibaba (BABA, Tech30 sales soared past $18 billion after just 13 hours of the retail blitz known as Singles Day, eclipsing the $17.8 billion it managed in the full 24 hours last year.
Although Singles Day still mostly targets Chinese consumers, it’s also increasingly spreading to other countries, experts say.
The popularity of producing video content is expected to rise in 2018. And especially so with Instagram. You can expect to see refine Instagram stories and better video content. The prevalence of Instagram stories will only continue to increase.The Instagram stories feature is becoming popular in a variety of niche markets.
In 2018, we will see more influencers vlogging. Furthermore, with updates occurring in social media algorithms, video content will become important in building audiences and generating engagement.Video content is also important for business, companies and brands – not just influencers. They receive higher engagement rates and people tend to comment, like and share them more often. Whether it’s Facebook, Instagram or Snapchat, all these platforms provide the brands with an opportunity to generate video content that can be shared with followers immediately (ex. Facebook Live or Instagram Live Stories).
There will be Lots of influencers posing in a greenhouse, newsstands, at McDonald’s and sporting bob haircuts. This is after they have bathed in a tub full of flowers and sliced grapefruits. Ouch! grapefruit sounds a bit drying to me. Don’t forget Glitter and sparkle.
Influencers on a variety of platforms are going to have to be a lot more transparent with their audience in 2018 selling.
Shopping Becoming More Popular On Instagram
Shopping on Instagram has now been available for some time now. It was first made possible in late-2016 when the platform introduced shoppable photos.
2018, we can only expect to see Instagram shopping. Shopify has been testing the feature throughout 2017, and the company notes that product tags are only visible to users in the US. Merchants can only sell physical products like food, books, clothing, toys, art, stationery, and electronics.
The Black Friday 2017 season has officially started, with ads from various retailers leaking left and right. Some companies are offering early deals starting with November 1st, while others are simply getting ready for the busiest shopping period of the year.
One of the trends that we’ve already spotted concerns gaming consoles. Most retailers will get you a great PS4, or Xbox One deal this Christmas season, with prices dropping below $200. Even JCPenney has a console $199.99 PS4 offer for you.
Amazon is already offering some truly terrific deals that will let shoppers start to cross people off their holiday gift lists early. It’s all part of the online retail giant’s new “Countdown to Black Friday” event, which officially begins today, November 1. And to start things off on the right foot, Amazon has 10 killer deals available on its new Countdown to Black Friday page.
Begining November 2, Uber will give users the option to get the card right in its app and will populate all of the information they have on file for their customers into the application. You also can apply for the card online.
After a few minutes, an applicant can get a verdict yes or no. The card is automatically available for use for Uber rides and UberEats purchases and a physical card will show up in the mail within a week or so.
Walmart, is seeking ways to identify whether a customer is unhappy or dissatisfied, and then sending staff in to deal with them before they are able to register a complaint. Walmart is using video cameras at store checkout lines that monitor customers’ facial expressions and movements to try and identify varying levels of dissatisfaction, according to a patent filing. According to their patent filing,Walmart will not only use the data to address immediate staffing needs. It will also use the technology to analyze trends in shoppers’ purchase behavior over time.
If the system detects an unhappy customer, it will ping employees in other parts of the store and order them to report to a checkout register, in the hopes of alleviating shoppers’ distress. Walmart is hoping that the technology will enable stores to respond more efficiently to customer service issues before shoppers have a chance to complain.