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Oprah Has A Deal With Apple

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Apple has signed Oprah Winfrey to a multiyear deal for new original programs.

 Apple is now going head to head with the likes of Netflix and Amazon in a war for consumers’ attention.

 

“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” the company said in a statement Friday. “Winfrey’s projects will be released as part of a lineup of original content from Apple.”

Apple did not specify whether Winfrey would appear in any of the shows, but she is expected to have an on-screen role as a host and interviewer. The company also declined to discuss financial aspects of the deal.

Apple said the deal will not affect Winfrey’s contract with OWN, the television network she launched in 2011. Winfrey recently extended her contract there through 2025.

Apple, Amazon and Netflix have been competing to lock-in producers, show runners and performers, and paying unprecedented sums to do so. Apple has made deals for more than a dozen shows with big names like Reese Witherspoon, Steven Spielberg, Octavia Spencer and Kevin Durant. 

Netflix recently signed former President Barack and former First Lady Michelle Obama in a multiyear deal that will see them producing and starring in original shows. Netflix also has a show hosted by David Letterman that features interviews with the world’s biggest celebrities.

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Apple Warns Its Employers About Leaking

 

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Apple sent a lengthy memo to its employees warning them about leaking and the consequences. There have been numerous arrests for the leaks. The memo stated that there were 29 leakers and 12 arrests. Addressed were situations outlined in which information was leaked to the media, including a meeting earlier this year where Apple’s software engineering head Craig Federighi told employees that some planned iPhone software features would be delayed. Apple also cited a yet-to-be-released software package that revealed details about the unreleased iPhone X and new Apple Watch.

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The Obama s Striking Deal With Netflix

 

Image result for michelle and barack obama

Netflix is in talks with former President Barack Obama for a new series.

 The New York Times reports that the deal would have Obama and his wife, Michelle Obama, provide content that would only be available on Netflix. Sources close to the deal indicate that the series might focus on inspirational stories or feature moderated discussions of the topics that were highlights of the Obamas’ time in the White House.

The report indicates that some episodes could feature conversations on health care or voting rights moderated by Barack Obama, while Michelle Obama might moderate a show focusing on nutrition, for example. Other potential show ideas rumored for the deal include documentaries or other projects endorsed by and possibly introduced by the Obamas.

Executives from Apple and Amazon have also reportedly been in talks with the former president and first lady.

Terms of the Netflix deal are unknown at this point.

Toddler In China ‘Disables/Locks iPhone For 47 Years

 A mother in China is furious after her toddler managed to lock her iPhone for 47 years. The two-year-old boy in Shanghai disabled his mother’s iPhone for the equivalent of 47 years after playing with it and repeatedly entering the wrong passcode, according to a Chinese media report. The phone was given to the child to watch educational videos online. The mother returned home one day and when she checked the phone found it had been disabled for 25 million minutes, equivalent to 47 years. 

Apple store technician in Shanghai was quoted as saying that the woman could either wait years to try to input her passcode again or wipe the contents of the handset clean and then reinstall files. The woman decided to erase all the phone data and do a factory reset. The woman has been waiting for two months and the problem has not been rectified.

The report sparked a debate online in China. Some parents said the mother should never have allowed her child to play with the phone alone. Others said she should have backed up the data stored on her phone elsewhere so that if something went wrong she could easily retrieve it.

 

Higher Priced Smartphones Mean Lower Purchases

This year and last, Samsung, Apple, and, recently, Google set the bar higher for smartphones pushing their price bar higher than ever before. It was somewhat necessary to recoup the costs of R&D, production, marketing, and the like. It also helped inflate the smartphones’ status as premium products to die for. It appears that they may be digging their own graves in the long run.

High-end components, of course, are more expensive than more common ones, but the rate of price increase doesn’t seem proportional to the build costs. The gap seems to grow even more for each new generation of smartphones.

Business considerations aside, this rise in prices has a double-edged effect on consumers. On the one hand, they paint the picture of a product that only a few can afford, which has the ironic effect of making it even more desirable. Apple has been doing it for years.

On the other hand, it is actually and factually something very few people can afford. That ultimately meant that fewer people actually bought the new phones, which may have contributed to last month’s decline in smartphone shipments last quarter, when the most expensive non-luxury phones shipped for the first time. 

The lower sales numbers become an even bigger problem in the context of the current practice of releasing flagship smartphones every year. Some, like Samsung, even release twice a year. Others release multiple ones at the same time or spread them over the months. Long story short, there are dozens of new phones every year.

The smartphone market is changing and so is user habits. Smartphone vendors aren’t, although some, like LG and HTC, may have noticed, even though they already had lower prices. Samsung may have seen clues, but it isn’t one to change directions so quickly. Apple is one that’s unlikely to change at all. High-end smartphones are becoming luxury items that very few can afford. And whatever few can afford, very few will buy. And that may spell trouble for the companies that rely on them to survive.

Gang On Mopheads Raid Apple Store

Apple Store London

A gang of thieves robbed an Apple Store in central London during the early hours of Monday morning, November 13. The gang helped themselves to the company’s latest smartphones, as well as anything else they could lay their hands on.

A security guard was reportedly threatened with a hammer as 10 thieves on five mopeds smashed their way into the store on Regent Street just after midnight.

An eyewitness told the BBC the suspects appeared to have difficulties smashing the store’s locked glass doors but then took just three minutes to grab the goods before fleeing on the mopeds, though one was abandoned at the scene.

Cops said mostly iPhones, iPads, and smartwatches were stolen in the heist, though it’s not yet clear how much the haul was worth. No arrests have been made.

 Just a few weeks ago we heard about how hundreds of brand new iPhone X handsets were grabbed from a UPS truck in San Francisco, while in 2016, again in San Francisco, thieves hid under hoodies and strolled into an Apple Store during opening hours to grab handsets straight off the display tables. The New York Apple Store was robbed with thieves making off with more than 60 iPhones.

 

Apple’s 1990 Sneakers Going For $30,000. Do You Own A Pair?

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apple sneakers

When Apple launched its first color desktop computer, in 1990, the tech giant also created a prototype pair of sneakers with its signature rainbow logo.

They were first sold to a lucky Apple employee some time in the mid-’90s, according to BitRebels.  They later sold for only $79 on eBay  back in 2007.

In the years that followed, the whereabouts of the shoes were unknown — until a friend of Leon Benrimon, director of modern and contemporary art at Heritage Auctions, found them at a garage sale in San Francisco.

Now, Heritage Auctions is auctioning off the pair at its Beverly Hills location. Bidding will begin at 11 am on June 11, and the sneakers are expected to go for at least $30,000. The starting bid will be $15,000. The Adidas sneakers, size 9 and a half, are made from the typical white leather material of the times. They feature Apple’s logo on the tongue and on the side. The soles are made from rubber that supposedly doesn’t leave skid marks.

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