Facebook is starting to let Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts. A hand-picked array of parenting, cooking and “organize my home” Groups will be the first to get the chance to start a subscription Group open to their members.
Facebook is piloting subscriptions with a small number of groups to continue to support group admins who lead these communities.
Group admins are looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group, and rely on additional tools to track and collect payments
For example, Sarah Mueller’s Declutter My Home Group is launching a $14.99 per month Organize My Home subscription Group that will teach members how to stay tidy with checklists and video guides. The Grown and Flown Parents group is spawning a College Admissions and Affordability subscription group with access to college counselors for $29.99. Cooking On A Budget: Recipes & Meal Planning will launch a $9.99 Meal Planning Central Premium subscription group with weekly meal plans, shopping lists for different grocery stores and more