Posts tagged ‘Consumer’
MintChip was first launched in April 2012, just days after federal Finance Minister Jim Flaherty announced the penny’s days were numbered, and introduced as a potential way for consumers to digitally exchange money in small denominations, in transactions of about $10 or less.
It could be used instead of cash to buy a coffee or fast food, and online it was envisioned to enable easy transactions for things like buying music, news articles, or add-ons for video games.
Consumers could use MintChip with a mobile device at a cash register or send money with a text message, email or potentially a social media message.
Marc Brule, the Royal Canadian Mint’s chief emerging payments officer said “We call it a digital cash-like product and we like to dub it as a product that’s been architected for the 21st century” .
“I think one of the target markets or demographics for a product like MintChip is the digital native, the millennials who grew up with the Internet and grew up with digital-type products.
“This will be just another arrow in their quiver in terms of ways of paying (for their purchases) that will be easy and fast.”
It seems that he rise of BitCoin, a digital currency system still in its infancy is gaining in popularity, and has helped, not hurt, MintChip’s chances of getting fully developed. The next step for MintChip is further testing of implementation within the Royal Canadian Mint. External testing is expected to be launched later in the year.
Consumers are increasingly jumping on their touchscreen devices to purchase goods from their beds or slouched in front of TVs. A UK shopping retailer John Lewis predicts that, come Christmas Day, traffic to its website from mobile devices will overtake that from desktop computers for the first time, the UK Telegraph reported. Last year, almost 50% of traffic to its site was from mobile but this year is expected to top that, which is why they are calling this year a ‘mobile Christmas’. Shopping is gaining a much more of a social experience with people browsing, purchasing and sharing ideas with others using their mobile phones and tablets.
Tesco the supermarket giant in the UK is installing hundreds of hi-tech screens that scan the faces of shoppers as they queue at the till to detect their age and sex for advertisers. The store giant has signed a ground-breaking deal with Lord Alan Sugar’s Amscreen in a move which last night sparked fresh concerns from privacy campaigners about the growing use of “invasive” technology in the nation’s shops.
The “OptimEyes” system will be rolled out into 450 Tesco petrol forecourts, which serve millions of customers a week.
It works by using inbuilt cameras in a TV-style screen above the till that identify whether a customer is male or female, estimate their age and judge how long they look at the ad.
The “real time” data is fed back to advertisers to give them a better idea of the effectiveness of their campaigns and enable them to tailor ads to certain times of the day.
According to research from IPG Mediabrands and Microsoft half of consumers are willing to share their digital information with brands in exchange for relevant and useful advertising. Researchers found that 59% of consumers were willing to buy a product or service from a brand that offered a reward in exchange for their digital data and 48% realised that their digital identity had value.
However, only 36% of consumers were willing for brands to track their digital behaviour if this meant more optimised shopping experience. The maturing of consumers’ relationships with technology provided new challenges and brands needed to look at how to engage and reward consumers for sharing their personal information and not just delivering an ad impression. Nowadays everyone is concerned about their privacy on the web and phone.