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Posts tagged ‘Consumer’

New York City Council Passed Legislation To Address Algorithm Discrimination

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The New York City Council yesterday passed legislation seeking to address problems with Algorithms which can determine which school a child can attend, whether a person will be offered credit from a bank, what products are advertised to consumer, and whether someone will receive an interview for a job. Government officials also use them to predict where crimes will take place, who is likely to commit a crime and whether someone should be allowed out of jail on bail. The algorithms used in facial recognition technology, for example, have been shown to be less accurate on Black people, women, and juveniles.

The new bill seeking the signature of Mayor Bill de Blasio. States:

This bill would require the creation of a task force that provides recommendations on how information on agency automated decision systems may be shared with the public and how agencies may address instances where people are harmed by agency automated decision systems.

The task force would need to be formed within three months of the bill’s signing, and importantly it must include “persons with expertise in the areas of fairness, accountability and transparency relating to automated decision systems and persons affiliated with charitable corporations that represent persons in the city affected by agency automated decision systems.”

The New York division of the ACLU has argued in favor of it.

See The bill Here,

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Walmart’s Patent To Track Shoppers Emotions

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Walmart, is seeking ways to identify whether a customer is unhappy or dissatisfied, and then sending staff in to deal with them before they are able to register a complaint. Walmart is using video cameras at store checkout lines that monitor customers’ facial expressions and movements to try and identify varying levels of dissatisfaction, according to a patent filing. According to their patent filing,Walmart will not only use the data to address immediate staffing needs. It will also use the technology to analyze trends in shoppers’ purchase behavior over time.

If the system detects an unhappy customer, it will ping employees in other parts of the store and order them to report to a checkout register, in the hopes of alleviating shoppers’ distress. Walmart is hoping that the technology will enable stores to respond more efficiently to customer service issues before shoppers have a chance to complain.

 

 

Quantum Technology To Eliminate Counterfeit Products & Fake Goods

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Researchers have created a unique atomic-scale identifications based on the irregularities found in 2D materials like graphene, making it possible to fingerprint them in simple electronic devices and optical tags. Because of the materials used, the small tags could be edible and coated onto medicines.

The counterfeit industry is a huge market with imports of counterfeited or fake agoods costing nearly $500 billion in lost revenue around the world annually, with counterfeit medicines accounting for nearly $200 billion alone.

The team is also showcasing the new technology through a smartphone app that allows people to check on their own the authenticity of a product by reading whether a product is real or fake.

The customer can scan the optical tag with the app that matches the 2D tag with the manufacturer’s database.

The researchers expect the patented technology and smartphone app to be available publicly in 2018.

When light is shone on graphene, tiny imperfections shine causing the material to emit light that can be measured as a signal, unique only to that small section of material. The signal can be turned into a digital fingerprint with a number sequence.

The study was published in 2D Materials.

On the other hand in another report by the European Union,  says  this

Best Search Engines For Shopping

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http://www.google.com/shopping

Shopping.com

http://www.nextag.com/

PriceGrabber

http://www.amazon.com/

Pronto

Likened To A Bitcoin Is Canada’s Mint Chip

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 MintChip was first launched in April 2012, just days after federal Finance Minister Jim Flaherty announced the penny’s days were numbered, and introduced as a potential way for consumers to digitally exchange money in small denominations, in transactions of about $10 or less.

It could be used instead of cash to buy a coffee or fast food, and online it was envisioned to enable easy transactions for things like buying music, news articles, or add-ons for video games.

Consumers could use MintChip with a mobile device at a cash register or send money with a text message, email or potentially a social media message.

Marc Brule, the Royal Canadian Mint’s chief emerging payments officer said “We call it a digital cash-like product and we like to dub it as a product that’s been architected for the 21st century” .

“I think one of the target markets or demographics for a product like MintChip is the digital native, the millennials who grew up with the Internet and grew up with digital-type products.

“This will be just another arrow in their quiver in terms of ways of paying (for their purchases) that will be easy and fast.”

It seems that he rise of BitCoin, a digital currency system still in its infancy is gaining in popularity, and has helped, not hurt, MintChip’s chances of getting fully developed. The next step for MintChip is further testing of implementation within the Royal Canadian Mint. External testing is expected to be launched later in the year.

 

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Mobile Shopping Expected To Be A Winner This Christmas

Consumers are increasingly jumping on their touchscreen devices to purchase goods from their beds or slouched in front of TVs. A UK shopping retailer John Lewis predicts that, come Christmas Day, traffic to its website from mobile devices will overtake that from desktop computers for the first time, the UK Telegraph reported. Last year, almost 50% of traffic to its site was from mobile but this year is expected to top that, which is why they are calling this year a ‘mobile Christmas’. Shopping is gaining a much more of a social experience with people browsing, purchasing and sharing ideas with others using their mobile phones and tablets.

Tesco-Is Big Brother Watching You?

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Tesco the supermarket giant in the UK  is installing hundreds of hi-tech screens that scan the faces of shoppers as they queue at the till to detect their age and sex for advertisers. The store giant has signed a ground-breaking deal with Lord Alan Sugar’s Amscreen in a move which last night sparked fresh concerns from privacy campaigners about the growing use of “invasive” technology in the nation’s shops.

The “OptimEyes” system will be rolled out into 450 Tesco petrol forecourts, which serve millions of customers a week.

It works by using inbuilt cameras in a TV-style screen above the till that identify whether a customer is male or female, estimate their age and judge how long they look at the ad.

The “real time” data is fed back to advertisers to give them a better idea of the effectiveness of their campaigns and enable them to tailor ads to certain times of the day.

 

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