Although the majority of photos shared on Instagram are positive and bring people joy, occasionally a photo is shared that is unkind or unwelcome,” Adam Mosseri, the new head of Instagram, said in a press release. “We are now using machine learning technology to proactively detect bullying in photos and their captions and send them to our Community Operations team to review.”
Instagram’s parent company, Facebook, also introduced its own anti-bullying tools this month. Those features allow users to remove “troll comments” from their feeds, with the options to delete or hide comments in “bulk” and report comments on behalf of the victim. Facebook has hired thousands of people to look over content that may run afoul of its rules.