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Verizon, AT&T, Sprint, and T-Mobile — formed a joint venture, the Cross-Carrier Messaging Initiative (CCMI), to establish a new messaging standard with Rich Communications Services (RCS).

By the end of 2020, the CCMI intends to launch a new default app for messaging across all Android devices sold by the participating carriers.Wireless carriers: US wireless carriers are embracing RCS in part because it unlocks a new revenue stream within business-to-consumer communication.

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