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Posts tagged ‘Social Media’

Facebook Testing Subscription Groups


Facebook is starting to let Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts. A hand-picked array of parenting, cooking and “organize my home” Groups will be the first to get the chance to start a subscription Group open to their members.

Facebook is piloting subscriptions with a small number of groups to continue to support group admins who lead these communities.

 Group admins are looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group, and rely on additional tools to track and collect payments

For example, Sarah Mueller’s Declutter My Home Group is launching a $14.99 per month Organize My Home subscription Group that will teach members how to stay tidy with checklists and video guides. The Grown and Flown Parents group is spawning a College Admissions and Affordability subscription group with access to college counselors for $29.99. Cooking On A Budget: Recipes & Meal Planning will launch a $9.99 Meal Planning Central Premium subscription group with weekly meal plans, shopping lists for different grocery stores and more


Instagram’s New IGTV Competing With You Tube



Video will be available through Instagram or a new app called IGTV. The initiative comes as parent company Facebook struggles to attract teens.  Instagram Chief Executive Kevin Systrom said he hopes IGTV will become as a hub of creativity for relative unknowns who turn into internet sensations with fervent followings among teens and young adults.

YouTube now has 1.8 billion users.Instagram, which Facebook bought for $1 billion six years ago, now has 1 billion users, up from 800 million nine months ago.More importantly, 72% of U.S. children ages 13 to 17 use Instagram, second to YouTube at 85%, according to the Pew Research Center. Only 51% of kids in that group now use Facebook, down from 71% from a similar Pew survey in 2014-15.


Instagram Opens New Office In New York


  • Instagram recently opened its New York office, and plans to house up to 50 percent of its engineering staff there.
  • New York allows a change of scenery for people in the Bay Area who want to relocate and could help Instagram to recruit from other talent pools, like people in finance.
  • The company estimates it will have 350 employees by the end of 2018 in its New York office, including one-third of its engineering staff.II
  • Instagram’s Insta worthy NYC headquarters serves unlimited free booze and gelato  

    Kevin Systrom, co‑founder of Instagram

    Emmanuel Dunand | Getty Images
    Kevin Systrom, co‑founder of Instagram

    A New York presence also allows Instagram to recruit from different talent pools, including people who are in finance



Image result for difference between gen z and millennials

Baby Boomers: born between 1946 and 1964
Generation X: mid 1960s to early 1980s
Generation Y (Millennials): early 1980s to 2000s
Generation Z (Homelanders): late 1990s to current

Millennial and Gen Z mobile use study

Our latest research, Digital Women Influencers: Millennial Moms, reveals 7 insights about a digitally-connected and highly influential segment of North American Women.

What makes the prefect social influencer? Is it their reach? Their follower count? Audience metrics? Or just that ineffable cool factor that comes from being popular online? Viacom has cracked the code and so we're breaking down the recipe for the perfect influencer in this infographic. Sponsored content by Viacom

Millennials will make up the majority of the workforce in the next 10 years. How do they feel about their role?



Gen Z & Millennials

More Teens Dropping Facebook

The chart on the left shows that Facebook was the dominant social network among U.S. teens in 2015. The chart on the right shows that YouTube, Instagram, and Snapchat are more popular in 2018.


The most popular social media sites among U.S. teens in 2015 (left) and 2018 (right), according to Pew Research Center.
Images courtesy of Pew Research Center


Reddit has More Traffic Than Facebook


Google is still the most visited site, followed by YouTube, Reddit, and Facebook, with Amazon rounding out the top five.

On average, Reddit users spend 15 minutes and 10 seconds on it everyday, a figure substantially higher than its competitors. Google users spend 7 minutes 16 seconds, YouTube 8 minutes 31 seconds, Facebook 10 minutes 50 seconds and Amazon 7 minutes 37 seconds on the sites each day.

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