More Trends In 2014

The Internet of things

 The latest version of the internet protocol, IPv6, is gaining momentum with BT and Virgin both are planning to roll out IPv6 services in the New Year. This will allow any device in your house to have its own dedicated internet address, making it accessible anywhere in the world and opening the possibility for smart tags and sensors on food products too.

Big Data

2014 will see more e-tailers using big data to learn more about their customers, personalize offers and predict market trends. With a wealth of information available online, and an increasing trend in showrooming, consumers are now able to compare products, services and prices anytime and anywhere, making it harder for retailers to retain customer loyalty.

 Analytics

Universal Analytics, the latest iteration of Google Analytics, could revolutionise how data-driven marketers approach the multi-channel world we now live in. The most exciting feature of Google’s updated offering is the ability to push data from almost any source into Google Analytics. This means offline data can be brought into Google Analytics, and apply the same data-driven approach to “non-digital” marketing that had previously been limited.