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The Psychology Of Colors

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Cultural Color Meanings of Red:

Western:

  • energy, excitement, action
  • danger
  • love, passion
  • a warning to stop
  • anger
  • Christmas combined with green
  • Valentine’s Day
  • Eastern:

    • prosperity
    • good fortune
    • worn by brides
    • symbol of joy when combined with white

    China:

    • the color of good luck and celebration
    • vitality, happiness, long life
    • used as a wedding color
    • used in many ceremonies from funerals to weddings
    • used for festive occasions
    • traditionally worn on Chinese New Year to bring luck and prosperity

    India:

    • color of purity, fertility, love, beauty
    • wealth, opulence and power
    • used in wedding ceremonies
    • a sign of a married woman
    • also color of fear and fire

    Thailand:

    • color for Sunday

    Japan:

    • life
    • anger and danger

    Cherokees:

    • success, triumph

    South Africa:

    • color of mourning

    Nigeria:

    • usually reserved for ceremonies
    • worn by chiefs

    Russia:

    • associated with the Bolsheviks and Communism,
    • means beautiful in Russian language
    • often used in marriage ceremonies

    Australian Aborigines:

    • represents the land and earth
    • ceremonial color

    Hebrew:

    • sacrifice, sin

    Christian:

    • sacrifice, passion, love
    • Cultural Color Meanings of Pink

      Western:

      • caring and nurturing
      • love and romance
      • feminine

      Eastern:

      • feminine

      Europe:

      • feminine color
      • baby girls

      Belgium:

      • pink is used for baby boys

      Japan:

      • well-liked by both males and females

      Thailand:

      • color for Tuesday

      Korea:

      • trust
      • Cultural Color Meanings of Orange

        Western:

        • affordable or inexpensive items
        • Halloween, combined with black

        Eastern:

        • happiness
        • spirituality

        Thailand:

        • color for Thursday

        Ireland:

        • religious color for Protestants
        • appears on the Irish flag along with white for peace and green for Catholics

        Netherlands:

        • color of the Dutch Royal Family

        Hinduism:

        • Saffron, a soft orange color, is considered an auspicious and sacred color

        Cultural Color Meanings of Yellow

        Western:

        • happiness, joy
        • hope
        • cowardice
        • caution, warning of hazards and hazardous substances

        Eastern:

        • sacred
        • imperial

        China:

        • sacred
        • imperial, royalty
        • honor
        • masculine color

        India:

        • sacred and auspicious
        • the Symbol of a Merchant

        Thailand:

        • considered auspicious as the bright yellow flower “cassia fistula” is a national symbol.
        • represents Buddhism.
        • yellow is considered the royal color, the color of Monday which is the King’s birthday

        Egypt:

        • color of mourning

        Burma:

        • color of mourning

        Israel:

        • used to label Jews in the Middle Ages

        Middle East:

        • happiness
        • prosperity

        Japan:

        • courage
        • beauty and refinement
        • aristocracy
        • cheerfulness

        Europe:

        • happiness, joy
        • cowardice, weakness
        • hazard warning

        France:

        • jealousy

        Greece:

        • sadness

        Africa:

        • Usually reserved for those of high rank

        Buddhism:

        • wisdom

        Jewish:

        • yellow star badges of the Middle Ages and post war Germany and Poland

        Cultural Color Meanings of Green

        Western:

        • lucky color in most western cultures
        • spring, new birth, regeneration
        • nature and environmental awareness
        • color for ‘go’ at traffic lights
        • Saint Patrick’s Day
        • Christmas combined with red
        • jealousy
        • greed

        Eastern:

        • new life, regeneration and hope
        • fertility

        China:

        • new life, regeneration and hope
        • fertility
        • disgrace – giving a Chinese man a green hat indicates his wife is cheating on him
        • exorcism
        • studies show it is generally not good for packaging

        India:

        • the color of Islam,
        • hope,
        • new beginnings
        • harvest
        • virtue

        Thailand:

        • color for Wednesday

        Japan:

        • eternal life
        • youthfulness
        • freshness

        Indonesia:

        • a forbidden color

        Ireland:

        • religious color for Irish Catholics
        • color symbol of Ireland – the Emerald Isle

        France:

        • not good for packaging

        North Africa:

        • corruption and the drug culture

        Egypt:

        • hope
        • spring

        Middle East:

        • color of Islam
        • strength
        • fertility
        • luck

        Saudi Arabia:

        • wealth and prestige

        South America:

        • death

        USA:

        • money
        • jealousy

        Cultural Color Meanings of Blue

        Generally the safest color to use world wide

        Western:

        • trust and authority
        • conservative,
        • corporate
        • peace and calm
        • depression,
        • sadness
        • “something blue” bridal tradition
        • masculine color
        • baby boys

        Eastern:

        • immortality

        China:

        • immortality
        • associated with pornography and ‘blue films’
        • feminine color

        India:

        • Lord Krishna
        • national sports color

        Japan:

        • everyday life

        Korea:

        • color of mourning

        Thailand:

        • color for Friday

        Belgium:

        • color for baby girls

        Cherokees:

        • defeat, trouble

        Mexico:

        • mourning
        • trust
        • serenity

        Iran:

        • color of mourning
        • heaven and spirituality
        • immortality

        Israel:

        • Coat of Arms

        Egypt:

        • virtue
        • protection – to ward off evil

        Middle East:

        • protection

        Colombia:

        • associated with soap

        US Politics:

        • liberalism

        UK & European Politics:

        • conservatism

        Religious Beliefs in Many Cultures:

        • Christianity: Christ’s color
        • Judaism: holiness
        • Hinduism: the color of Krishna
        • Catholicism: color of Mary’s robe

        Cultural Color Meanings of Purple

        Western:

        • Royalty
        • spirituality
        • wealth and fame
        • high ranking positions of authority
        • Military Honor (Purple Heart)

        Eastern:

        • wealth

        India:

        • sorrow
        • comforting

        Japan:

        • privilege
        • wealth

        Thailand:

        • color of mourning for widows
        • color for Saturday

        Brazil:

        • death and mourning

        European:

        • Royalty

        Catholicism:

        • mourning
        • death, crucifixion

        Cultural Color Meanings of White

        Western:

        • brides and weddings
        • angels
        • hospitals, doctors
        • peace – the white dove
        • purity and cleanliness

        Eastern:

        • death, mourning and funerals
        • sadness

        China:

        • death and mourning
        • virginity and purity
        • humility
        • age
        • misfortune

        India:

        • unhappiness
        • symbol of sorrow in death of family member
        • traditionally the only color a widow is allowed to wear
        • funerals
        • peace and purity

        Japan:

        • White carnation symbolizes death

        Thailand:

        • white elephants are considered auspicious,
        • white symbolizes purity in Buddhism

        Korea:

        • purity, innocence,
        • morality,
        • birth and death

        Middle East:

        • purity
        • mourning

        Cultural Color Meanings of Black

        Western:

        • power, control, intimidation
        • funerals, death, mourning
        • rebellion

        Eastern:

        • wealth, health and prosperity

        China:

        • color for young boys

        India:

        • evil, negativity, darkness
        • lack of appeal
        • anger and apathy
        • used to ward off evil

        Japan:

        • color of mystery and the night
        • may be associated with feminine energy – either evil and a threat or provocative and alluring

        Thailand:

        • unhappiness,
        • bad luck, evil

        Judaism:

        • unhappiness,
        • bad luck, evil

        Middle East:

        • evil
        • mystery

        Africa:

        • Age and wisdom

        Australian Aborigines:

        • ceremonial color
        • commonly used in their artworks

        Cultural Color Meanings of Brown

        Western:

        • down-to-earth, practical
        • comfortable
        • stable, dependable,
        • wholesome

        China:

        • In Chinese Horoscopes brown is the color for earth

        India:

        • Color of mourning

        Nicaragua:

        • Sign of disapproval

        Cultural Color Meanings of Magenta

        Western:

        • Creative, innovative and artistic
        • Imaginative and outrageous
        • Loving, compassionate and kind
        • Encourages emotional balance
        • Spiritual yet practical
        • Non-conformist

        Spain:

        • Official color of the Union Progress and Democracy political party

        Netherlands:

        • Used by the Amsterdam based Magenta Foundation in support of anti-racism

         

Trends & Customer Service

 

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Forever 21

Costa Rican fashion retailer gives customers access to emergency clothes truck

Fashion retailer Forever 21 promote the opening of its third Costa Rican store with Closet S.O.S: a mobile fashion truck stocked with apparel and accessories. The first 100 customers received a voucher that entitled them to request a visit from the traveling closet during ‘fashion emergencies’: unexpected dates or duplicate party outfits, for example.

FREE CLICK & COLLECT

Hundreds of our sellers now offer Click & Collect on their items. Meaning- you can pick up on a day and at a time that suits you. You can choose an eBay Collection Point location near you, including one of over 650 Argos stores across the UK.

Video Valets

Amazon’s Fire Phones come pre-loaded with the Mayday button, a one-tap application that instantly allows the user webcam-enabled face time with an Amazon customer services representative. The Mayday button first appeared on the Kindle Fire HDX tablet, launched in September 2013. Average response time is 9.75 seconds

Banks offer webcam-enabled live chat

Mumbai-based IndusInd Bank launch Video Branch: a service that provides video conferencing with branch managers. Via a free desktop or cellphone app, customers can schedule and participate in video calls, complete transactions and access a contact center. Meanwhile, in August 2013 Bank of America launched its Express Branch in New York, featuring ATM’s that allow live video chat with bank staff, and in June 2013 Poland-based mBank launched a new online banking system that allows customers to webcam with bank representatives.

Soon customers will be able to tap on their devices for anything

Dutch etailer JeansOnline launch a home delivery option that allows shoppers to return any unwanted items straight back to the courier. With the Easy Fit & Return service, customers have 15 minutes to try on garments, after which the courier will return to collect any purchases they do not want to keep. Meanwhile, couriers from Russian online fashion store Lamoda will wait 15 minutes for returns and offer fashion advice if asked.

Delivered pizzas cooked in transit to ensure freshness

Pizza Hut Panamá has launched Oven Delivery: a delivery service that cooks pizzas while in transit. Electric ovens are installed on the back of motorcycles to reduce delivery time and improve the quality of the pizza.

Lays Partners With Uber

More Here

Klépierre

French shopping center specialist Klépierre has a booth called  Inspiration Corridor:  that uses facial and body recognition to make shopping recommendations. The corridor is equipped with sensors that analyze a shopper’s age, gender and apparel. Touchscreens are then populated with personalized purchase suggestions. Shoppers can also scan the barcodes of items they’ve already purchased to view accessory suggestions. They can receive directions on their cellphone to items they like by tapping on the touchscreen.

Russian cosmetics retailer uses emotion recognition software to offer customized discounts

Russian cosmetics retail chain Ulybka Radugi has cameras and emotion recognition software at checkout counters. The cameras can read consumers’ facial expressions and register emotions. Information is stored alongside the consumer’s loyalty card number and purchase details to create a personalized profile with targeted campaigns and promotions.

Airline and airport trial Google Glass for passenger-facing staff

Virgin Atlantic equip concierge staff at the Upper Class lounge in London’s Heathrow airport with Google Glass. Staff used Glass to identify passengers, initiate check-in automatically and provide updates on weather and local events at flight destinations. Virgin say the service may alert staff to passengers’ personal preferences, such as dietary requirements, in future.  Copenhagen Airport become the first airport to trial Google Glass; passenger services staff used Glass to access to gate, baggage and flight information and benefit from real-time language translation.

54% of New York consumers say it is rude and inappropriate to text, tweet, email or talk on a cellphone during a restaurant meal

Café rewards polite patrons with discounts

A South of France cafe  implemented a pricing policy based on patron’s politeness. Patrons who greeted the barista at La Petite Syrah and used ‘please’ were charged EUR 1.40 for a cup of coffee; those who failed to use any pleasantries were ‘penalized’ with a EUR 7 price. The prices (with greeting) were clearly displayed on a board inside the café.

Philippine restaurants reward diners for not using their phones

McDonald’s and Coca-Cola partnered in the Philippines and launched BFF Timeout: a free app that rewards diners for not using their phones. Once individuals in a group have all opened the mobile app, the timeout begins and points are earned for every moment that cellphones are left alone. As soon as anyone uses their phone, the timeout ends. Participants’ scores were ranked on a public leaderboard, and prizes included trips to Japan and Singapore.

POLITENESS PAYS

Demands can go both ways. Consumers are  now willing to let brands demand something of them – a little contribution, effort, even pain – in the name of some broader good.  In 2015, smart brands will realize that it’s often other consumers who have the greatest impact on customer experience – good or bad. So they’ll encourage – or even force – every consumer to do their bit when it comes to creating a positive atmosphere and ensuring processes run smoothly.

 

 

 

 

 

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McDonald’s Singapore-

Launched McDonald’s Surprise Alarm a smartphone application that allows consumers to set their alarm clock and gives them a surprise every time the alarm goes off. Surprises include McDonald’s breakfast deals such as one-for-one Muffins, fun content and tickets to enter a lucky draw for a Volkswagen Touran TDI. The app is available for free on the Apple App Store and Google Playstore

2.South Korea, the LG HomeChat service from the South Korean electronics firm, allows owners to communicate with their domestic appliances by SMS. Users are able to send commands and receive status updates from a range of LG’s smart products including refrigerators, vacuum cleaners, washers, dryers and ovens.

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1.Capetown South Africa-They have an app there called Washr , a laundry service that promises to collect dirty clothes and return them clean within 24 hours. The online app allows users in Cape Town (and soon Johannesburg) to enter a convenient date and time to get their laundry cleaned, and was launched to compete with the high proportion of local domestic workers in South Africa

2.Transportation provider app Easy Taxi and hygiene brand Dettol, offered Nigerian taxi drivers training sessions on how to diagnose and prevent the spread of Ebola.

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Singapore is the country most prepared for the digital age because it has the necessary infrastructure and supporting conditions in place, a new global study has revealed. According to the Digital Evolution Index, a joint study by MasterCard Global Insights and the Fletcher School at Tufts University, Singapore has the highest Index score out 50 countries on supply, demand, institutions and innovation. Hong Kong ranks third on the Index, but  Malaysia (#23), China (#29) and Thailand (#35) are named as the top three fastest moving digital economies. Joining Singapore and Hong Kong,  Sweden is (#2), the UK (#4), Switzerland (#5), the US (#6), Finland (#7), Canada (#8), South Korea (#9) and the Netherlands (#10).

Othello Boss Syndrome

The Othello Boss syndrome Othello, som in love with Desdemona that subsequently leads him to a  passion of jealousy that motivates all of his actions.  In a corporation you can come across managers and business people  whose quest for professional success  that can generate a jealousy that consciously or unconsciously affects their decisions. Jealousy is the ‘suspicion that an affection or item of personal value that one has or aims to possess may be achieved by somebody else’. The phenomenon occurs in certain circumstances: one case is that of managers with an immature or somewhat unbalanced personality who are lacking in self-esteem and confidence. Insecurity can translate into fear.

Examples:

  1. Heavily criticizing the performance of subordinates with a view to belittling their work. ie; engaging in arguments and making unkind gestures that are incomprehensible to others.
  2. Eliminating the presence of subordinates, who are viewed as internal competitors,
  3. The Othello syndrome  can spread : a boss names a subordinate for a job and when that person triumphs, the boss fears for his or her own success and prestige. Another employee then goes on to ‘open the boss’s eyes’ regarding the apparently valuable subordinate. If the boss fails to exercise caution, he or she can be swayed by the insinuations. Once the jealousy process begins, it takes a great deal of strength to retract.
  4. Great people make listening a priority; petty people tend to monopolise the conversation.(Pin & Stein)
    • The most important thing in communication is hearing what has not been said.
    • Remember that it is not what you say, but what the other person hears.
    • Leadership has less to do with position and more to do with disposition.
    • People are more likely to change as a result of observation than of argumentation.
    • When we really understand the point of view of others and what they are trying to do, we see that nine out of ten times they are right.
    • The secret to getting something we want is to disregard it. Quite often, we cannot find something when we look for it and then unexpectedly come across it later on.
    • To become an exceptional person, you must begin by considering yourself unexceptional

Credits to :José Ramón Pin and Guido Stein

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Facebook  are looking to unionize, complaining of long hours, split shifts and wages so low they can’t buy homes near their jobs.

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