Chanel’s News

PHARRELL WILLIAMS & CARA DELEVINGNE, FACES OF THE NEXT MÉTIERS D’ART CAMPAIGN PARIS-SALZBURG

Pharrell Williams & Cara Delevingne will be the face of the next Métiers d’Art 2014/15 campaign Paris-Salzburg wich will be unveiled in Salzburg on December 2nd. The advertising campaign will be shot by Karl Lagerfeld and released in May 2015.

Reincarnation” is the title of the video-clip created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Métiers d’art collection to be shown on December 2nd, 2014 in Salzburg, Austria. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer. Pharrell Williams composed and wrote the lyrics to “CC The World,” the original soundtrack for Reincarnation, and he also plays one of the lead roles and will be, along with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d’art collection. Reincarnation will be screened in Salzburg and on http://chanel.com on December 1st, 2014 the night before the Paris-Salzburg 2014/15 Métiers d’art show.  Karl Lagerfeld directs here the Geraldine Chaplin and Pharrell Williams to imagine a new episode from the life of Gabrielle Chanel. Gabrielle Chanel is holidaying in the suburbs of Salzburg in 1954 when she meets at her hotel a young lift-boy whose jacket would later inspire the iconic Chanel jacket