Two companies are now trying to apply Near field communication technology to the diamond industry. Thinfilm, which prints NFC tags, and Sarine Technologies, which develops technologies for diamonds and gemstones, are partnering to bring NFC to the precious stones. . A diamond customer would bring a smartphone close to a printed NFC tag to pull up the diamond’s profile. The NFC tags will be printed on paper sold with diamonds wholesale or eventually on tags attached to rings in stores.
The two companies have integrated Thinfilm’s NFC SpeedTap™ tags into Maria&Donato’s exclusive handbag collections to fight counterfeiting and address growing concerns of fraud within the luxury goods market. The smartphone-readable NFC tags will also enable consumers to learn more about the brand and the product, and purchase limited-edition handbags online.
SpeedTap tags are thin, flexible labels that integrate with a product’s packaging or label and can be read with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers, and other relevant content from the brand or manufacturer.