- Members of Generation Z are now entering the U.S. workforce
- There are around 61 million Americans born from 1996-2010
- Most of Generation Z has never lived in a world without smartphones
- Recruiting firms say Generation Z has a very different set of values than their parents do
According to consulting firm BridgeWorks, there are 61 million members of the generation born between 1996 to 2010 living in the United States. Generation Z, also called the iGen or Digital Natives, is a larger portion of the population than Generation X and about two-thirds the size of the baby boomer generation.
With this massive group of young Americans starting to graduate from college, U.S. companies are reportedly preparing to welcome a generation that has a uniquely different outlook on the world than their parents do.
The U.S. companies are reportedly preparing to welcome a generation that has a uniquely different outlook on the world than their parents do.
The mood of “Gen Z” is also significantly impacted by what others on social media think of them, according to experts.
Research finding of Gen Z:
Research findings from the study series:
- Gen Z, aka iGen, is four times more likely than Millennials, Gen X, and Baby Boomers to say that age 13 is the right age to get your first smartphone.
- Gen Z has a dismal view of our current leaders, the state of the economy, and the direction of our country; however, almost half of this generation say voting is important and 78% believe the American Dream is attainable, which is higher than any other generation.
- Gen Z is growing up to look more like their practical Gen X parents than their wide-eyed Millennial predecessors; their experiences so far have taught them that life isn’t going to be fair, it will be what they make it.
- Compared to every other generation, Gen Z is least concerned about security and privacy with payment apps, like Venmo. However, they are more concerned about using credit cards online.
- Gen Z’s self-worth is affected by social media more than any other generation. A stunning 42% of iGen feels that social media has a direct impact on how they feel about themselves.