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“The New Digital Age”

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Google Executive Chairman Eric Schmidt book “The New Digital Age” debuts today. The book is about “brainstorming the future”. Schmidt met Jared Cohen in Bagdad back in 2009. They both decided to write the book after becoming intrigued with how the Iraqis were able to find resourceful ways of using the internet and improving their lives, despite war zone conditions.

They spent three years researching the book that  took them around the world, including North Korea in January over the objections of the U.S. State Department.  Former Secretary of State Henry Kissinger, Mexican mogul Carlos Slim Helu, WikiLeaks founder Julian Assange and the former prime ministers of Mongolia and Pakistan were interviewed. In addition a long list of Google employees, including co-founders Larry Page and Sergey Brin was added to the list.

The  book explores opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet. Schmidt and Cohen also examine the loss of personal privacy as prominent companies such as Google and lesser-known data warehouses such as Acxiom compile digital dossiers about our electronic interactions on computers, smartphones and at check-out stands. According to Schmidt and Cohen online privacy education concerning the youth will become extremely important.

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