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Posts tagged ‘American Girl Doll’

American Girl Flagship


  • Mattel-owned American girl on Saturday unveiled a new 40,000-square-foot New York City flagship at 75 Rockefeller Plaza.
  • The space features interactive experiences like party options in the café, a content hub showing the company’s videos and a Girl-and-Doll Salon, where girls can book appointments with their dolls for hairstyling, ear piercing and manicures.
  • The new store also features a design studio, where customers can customize their dolls and outfits, and select girl-sized products for themselves.

Flagship American Girl stores in cities like Chicago and New York City are more than merchandise on shelves — they include cafes (reservations advised, dolls invited), a hospital (for doll repair) and other experiences designed to charm doll owners (and extract yet more money from parents and grandparents).


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