L.E.K. Sports Survey found that Professional sports leagues “officially have a millennial problem.”
- 40% of millennials prefer watching esports to traditional sports
- 26% of millennial eSports enthusiasts reported a significant uptick in eSports viewing over the past year
- 61% of esports followers said they spent less time watching TV over the past 12 months, and 45% said they had cut back on traditional sports viewing
- Together millennials — ages 17-34 — and Generation Z peers — age 16 and under — comprise 45% of America’s consumer base
Major League Baseball’s video streaming company recently paid $300 million for the right to stream League of Legends through 2023.