Google has been the subject of an investigation by the European Commission relating to accusations of anti-competitive practices for over a year. Now, there’s word that the company is about to be hit with a likely hefty fine as the Commission prepares to share its findings and administer sanctions.
Regulators allege the company violated antitrust laws when it boosted the rankings of its Shopping service “irrespective of its merits,” as their statement read. “The commission is concerned that users do not necessarily see the most relevant results in response to queries — to the detriment of consumers and rival comparison shopping services, as well as stifling innovation.”
According to some analytics companies, more than 90 percent of searches in Europe are started on Google. The next nearest competitor, Bing, accounts for 2.67 percent.