Facebook will follow the strategy of its (now) competitors, Netflix and Amazon, by paying and claiming ownership for scripted TV shows. The company will pay between $10,000 to $250,000 depending on the length of the shows, which can range anywhere from 5 to 30 minutes long. By 2020, 82 percent of consumer internet traffic will be video. Facebook says that creators will have free reign to stream and sell their content on external platforms after a set period of time. The option to go live on Facebook is still available for news publishers and personal users.