The Luxor is remodeling its now-defunct nightclub LAX into an esports arena. The goal is to pull in a younger demographic, not as enchanted by traditional slot machines as their parents. (Image: YSW Design and Architecture)
The Luxor has entered into a deal with Allied Esports and Esports Arena to build a dedicated venue for gamers at the now closed LAX nightclub. The 30,000-square-foot space will have a multi-level arena complete with competition stage, LED video wall, telescopic seating, daily gaming stations, a customized food and beverage offering, and a state-of-the-art streaming and television-quality production studio.
Future of Gaming
Esports is expected to grow globally by 20 percent this year, to 258 million, while the industry’s revenues are expected to top $1 billion, according to a February report by New York-based SuperData Research.
Gaming executives continue to search for ways to attract younger patrons to their casinos. The 21-35 demographic has little interest in slot machines or table games and craves something a little more interactive.
Skill-based video games have been popping up in casinos both in Las Vegas and Atlantic City. The machines are similar to Xbox and PS4, that many millenials grew up playing, and this provides a bridge between that entertainment and devices found on the casino floor.