NBA teams are seeking to invest in eSports teams, with a number of current and former pro athletes purchasing stakes in eSports leagues and teams around the globe.
The creation of the NBA 2K eSports league stands to be the most appealing investment opportunity for NBA teams, however, offering a means to directly enhance the brand within the pro gaming circuit.
The Celtics appear deeply invested in the process, and are actively looking at housing a Boston-based team for the NBA 2K league.
Celtics Managing Partner, Governor, and Chief Executive Officer, Wyc Grousbeck, said the organization is in a “trial phase” for testing out the technology, finances, and marketing of the pro gaming scene.
e NBA 2K eLeague will start with around 8-12 teams, with the expectation that all 30 NBA teams will eventually be represented in some capacity.