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“Book by Cadillac” is a subscription service that gives users access to short-term rentals of different vehicles for a flat monthly fee via app. Similar to the Audi On Demand and Audi At Home services that is already available in certain markets, Book by Cadillac aims to give subscribers the flexibility to choose whatever vehicle they want at the moment, without the so-called hassles like lease or finance payments, insurance, fuel, and maintenance.

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