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US-based retail brands—including Kate Spade, JackThreads, and Warby Parker—will start posting interactive photos to Instagram and allow the items to be purchased in the featured image. Each image will feature a “tap to view” callout in the lower left-hand side; tap it to reveal the name and price of the products featured in the photo (Instagram supports up to five tags). Tap a tag to open a more detailed view in another window. If you want it just click “Shop Now,” at which point you’ll be redirected to a browser view, where you can add items to your cart and check out

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