The NFL has inserted a lightweight, quarter-sized sensor inside each football this preseason to measure actual game data as things unfold on the field.
The sensors, which rest just under the ball’s laces, can capture information like velocity, acceleration and distance, and send that info back to computer monitors in just half a second. The League has been using the sensors during preseason games this summer, but hasn’t yet decided if the sensors will be used in the regular season.
The point is for the NFL and its organizations to know every little detail, from how much players run at practice to which vendor you buy your hotdogs from inside the stadium. The sensors are like a GPS.