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Break The Walls


US haircare brand Shea Moisture, is tackling differences in the representation of white and black women… The US-based haircare brand’s ad features actresses, influencers and bloggers with natural hair explaining their experience of shopping for beauty products and the issues faced by Afro-American women: ‘There is a section called ethnic and there is an aisle called beauty’. The commercial concludes with a voiceover stating that ‘We are Shea Moisture, and we can now be found in the beauty aisle – where we all belong’.


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