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Snapshothybrid3_001Uber is planning to invest half a billion dollars into creating its own worldwide maps.  This new investment will allow the company to build up tailor-made maps that would provide this level of detail. Uber needs maps with traffic patterns, locations of doors or other potential pickup locations. This new investment will allow the company to build up tailor-made maps that would provide this level of detail. The company has hired former Google employees such as McClendon, acquired mapping companies, and has forged partnerships with companies such as TomTom and DigitalGlobe.

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