The two companies have integrated Thinfilm’s NFC SpeedTap™ tags into Maria&Donato’s exclusive handbag collections to fight counterfeiting and address growing concerns of fraud within the luxury goods market. The smartphone-readable NFC tags will also enable consumers to learn more about the brand and the product, and purchase limited-edition handbags online.
SpeedTap tags are thin, flexible labels that integrate with a product’s packaging or label and can be read with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers, and other relevant content from the brand or manufacturer.