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Amazon has filed a patent application for the technology. The company says it is more secure and less “awkward” than traditional passwords.

Customers would be able to take a picture or a short video of themselves to authenticate payments. Amazon’s facial recognition system would ensure it’s the actual customer – and not hackers, thieves or kids using their parents’ devices – who is making the purchase.

To prove you are real, the system would require you to blink, smile or tilt your head when taking a picture.

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