Target has recently announced that it is implementing a pilot beacon program in 50 of its stores. These beacons will send push notifications to shoppers phones whenever they browse within range of the device, similar to the Tips system that Facebook is working on. To prevent this system from spamming customers, Target is requiring that shoppers first download and install the Target iOS app (an Android version is in development), then actively opt-in to receive the notifications. Moreover, the system is designed to push a maximum of just two notifications per shopping trip with the rest of the deals appearing in the app itself. Whereas customers can get the maximum number of deals without becoming overwhelmed. Stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle have all been selected to participate. Target will reportedly use data gathered from this pilot to fine tune the program ahead of a nationwide rollout around the Holidays.
August 6, 2015