Vending machine swaps cigarettes for leisure experiences
June 2014 a Brazilian TV station SBT launch a pop-up anti-smoking campaign. Installed at Mackenzie University in São Paulo, SBT’s ‘Machine of Life’ allowed people to exchange cigarettes for free gifts. Based on each cigarette being equivalent to 11 minutes of longer life, when people placed cigarettes in the machine, they were rewarded with free leisure-related gifts, such as magazines or movie tickets.
App rewards users who travel sustainably
Available for download beginning December 2014, Changers is a free tracking app that rewards users for choosing sustainable transport options. When users take a journey on foot, or by public transport, the app compares the carbon imprint of the journey to that of the same journey made by car. Any emission savings are converted into Recoin units, which can be used to purchase CO2 certificates to make car or plane rides carbon neutral. Users are encouraged to compare their scores with others using a worldwide leader-board.
Brazilian haircare product exchanges shampoo bottles for cellphone credit
In October 2014, Unilever-owned Brazilian haircare brand Seda launched an interactive installation allowing consumers to exchange empty shampoo bottles for cellphone credit. Users could bring empty bottles of any brand’s shampoo to a machine in Sao Pãolo’s Republica subway station, which inventoried each item and displayed a corresponding number of cellphone top-up credits. A printed code could then be used to redeem the credits via a variety of mobile operators.
Stockholm citizens pay for burgers using cans
Another low-tech example: in 2014, McDonald’s launched a promotion enabling Stockholm residents to pay for food by recycling cans. The fast food chain unveiled special billboards dispensing trash bags at music festivals and parks, each printed with a price list. In exchange for ten cans, people could get a free hamburger, while Big Macs were worth 40 cans.
Uruguayan shoe brand accepts plastic bottles as payment
Uruguayan shoe brand MAMUT accepted plastic bottles as currency when consumers purchased shoes from their summer ‘Native’ line for two weeks in February 2015. Each bottle was worth 100 Uruguayan dollars — about USD 4 — and customers could use bottles to finance up to 40% of their purchase. The project was intended to assist with a drive to clean up local beaches, and all bottles collected were sent for recycling.